It all started with a small workshop in the Istanbul Kartal district. The year was 1942 and a team of eight men worked tirelessly to supply the country with a variety of terracotta products that could not be imported into Turkey during World War II.
It all started with a small workshop in the Istanbul Kartal district. The year was 1942 and a team of eight men worked tirelessly to supply the country with a variety of terracotta products that could not be imported into Turkey during World War II. The Dr Nejat Eczacıbaşı pottery factory, as it was then called, was the forerunner of vitra. After the war, the economic recovery was accompanied by a building boom, which meant there was an increase in demand for ceramic sanitary ware, and the Kartal factory led the way. In 1958 the company opened its first modern production plant dedicated to healthcare ceramics, following a growing demand for material such as marble lost its popularity. In 1966, vitra was adopted as a brand, a shortening of vitrify (to create something similar to the hardness and polishing of glass) or of vitrified products - ceramics.
In order to diversify the company, a tap production plant opened in 1979 - a strategic attempt to offer complementary bath products alongside sanitary ware. Then an undisputed leader in the Turkish market, vitra launched the brand internationally in 1983. Today vitra is considered the global leading supplier of a full range of bathroom components.
vitra provides millions of pieces of health ceramics every year. Fifty percent of the brand's production is sold abroad through a powerful distribution network that includes more than 150 showrooms and 2,000 stores, in major cities in more than 75 countries on five continents.
Many things have changed since its inception in 1942, but vitra draws on its proud heritage of creating modern bathrooms and tiles with timeless charm and affordable luxury.